Does Squarespace Have Gift Cards?

How Squarespace Gift Cards Work

When a customer buys a gift card on your site, they choose a value and enter the recipient's email address. Squarespace sends the recipient a unique alphanumeric code. At checkout, the recipient enters that code to subtract the gift card balance from their order total, including tax and shipping.

Key details about how Squarespace gift cards function:

• Gift cards are digital codes only - Squarespace does not create or ship physical cards
• Gift cards never expire, even if purchased years ago
• Customers can use more than one gift card per order
• Payment can be split between a gift card and a credit or debit card
• If the gift card balance exceeds the order total, the remaining balance stays on the card for future use
• Gift cards cannot be purchased at a discounted rate, even during site-wide sales
• Discounted product prices are honored when a gift card is applied at checkout

Gift Card Limitations You Should Know

Before setting up gift cards, there are several restrictions to keep in mind. Understanding these upfront will help you set correct expectations for your customers.

• No custom forms or fields can be added to the gift card purchase flow
• Customers must use the full gift card balance when the card amount is less than the cart total - they cannot apply a partial amount
• Gift cards do not transfer between Squarespace sites, including when migrating from version 7.0 to 7.1
• If your site expires and you later reactivate it, existing gift cards remain valid
• Gift cards cannot be used toward subscription or recurring membership payments

Can Gift Cards Move Between Sites?

No. Gift cards are tied to the specific site where they were purchased. If you run multiple Squarespace stores, a gift card from one store cannot be redeemed on another. The same applies if you create a new site during a version migration - gift cards from the old site will not carry over.

The one exception: if your site subscription lapses and you reactivate the same site later, previously issued gift cards will still work because the site itself did not change.

Refunding Gift Cards on Squarespace

Gift cards can be canceled and refunded as long as they have not been partially redeemed. Once a customer has used any portion of a gift card, it can no longer be refunded. Make sure to state this clearly in your store's terms and conditions.

When a customer returns a product that was purchased with a gift card, the refund amount is added back to the gift card balance - not returned as cash or to a credit card. This is an important policy detail to communicate to buyers before they complete a purchase.

Setting Up Gift Cards on Your Squarespace Store

Adding gift cards to your store takes just a few minutes. Go to Commerce > Gift Cards in your Squarespace dashboard. From there, you can set the available denominations, customize the gift card image, and choose whether to feature gift cards on your homepage or navigation.

Tips for a strong gift card setup:

• Offer a range of values - common options include $25, $50, $75, and $100
• Customize the gift card design to match your brand colors and style
• Add a gift card link to your main navigation so it is easy to find
• Mention gift cards on product pages as a gifting alternative

Promoting Gift Cards to Increase Sales

Gift cards are easy to overlook if they are buried deep in your site. Promotion makes a real difference. Use Squarespace's built-in Announcement Bar to highlight gift card availability, especially during holidays and peak gifting seasons like Mother's Day, Christmas, and Valentine's Day.

Email campaigns are another effective channel. Send a dedicated email to your customer list before major holidays reminding them that gift cards are available for last-minute gifts. The "instant delivery" angle works well - there is no shipping delay, which appeals to procrastinators.

Tracking and Managing Gift Card Sales

Squarespace provides tracking tools in the Commerce panel where you can view all issued gift cards, their current balances, and redemption history. This data helps you understand how gift cards are being used and whether they are driving new customers to your store or being redeemed by existing ones.

Review your gift card data monthly. If you notice a large number of unredeemed cards, consider sending reminder emails to recipients. Unredeemed gift cards represent revenue you have already collected, but they also mean a customer has not yet engaged with your store.