Squarespace Coming Soon Page 2026

Method 1: Squarespace Built-In Coming Soon Page

How to Enable

Go to Settings > Site Visibility in your Squarespace dashboard. Select the option that shows a coming soon or under construction page to visitors while keeping the full site accessible to you (logged in). Squarespace displays a default coming soon page with your site title and a brief message.

Customizing the Built-In Page

The built-in coming soon page supports limited customization - you can edit the message text, add a logo, and configure basic styling. For more design control, the custom page method (Method 2) is better. The built-in option works well when you need something functional immediately without spending time on design.

Method 2: Custom Coming Soon Page

Creating a Custom Landing Page

For full design control, build a custom coming soon page using Squarespace's page editor. Create a single page with a hero section, your brand messaging, and an email signup form. Set your site to show only this page by moving all other pages to the Not Linked section and making this the only page in your navigation.

Design Elements to Include

Brand identity: Your logo, brand colors, and a hero image or background that establishes your visual identity immediately.

Headline: A clear, compelling statement about what is coming. "Coming Soon" works, but "A New Way to - Launching Soon" is more engaging.

Brief description: One to two sentences explaining what your business does and why visitors should care. Focus on the benefit to the visitor, not the features of your product.

Email signup form: A newsletter form that captures email addresses so you can notify subscribers when the full site launches. This is the most valuable element on your coming soon page - every email you collect is a guaranteed visitor on launch day.

Launch date (optional): If you have a firm launch date, include it. If not, "Coming Soon" without a date is better than a date you might miss.

Social media links: Link to your active social profiles so visitors can follow you while they wait.

Setting Up Email Collection on Your Coming Soon Page

Squarespace Newsletter Block

Add a Newsletter Block to your coming soon page. This collects email addresses and stores them in your Squarespace dashboard. You can export the list later or connect it to an email marketing platform. The Newsletter Block supports Mailchimp integration - connect it in the block settings to send subscribers directly to your Mailchimp list.

Third-Party Email Forms

For more advanced email collection (welcome automation, tagging, segmentation), embed a form from Mailchimp, ConvertKit, or Klaviyo using a Code Block. These platforms let you set up automated welcome emails that fire immediately when someone subscribes - so subscribers hear from you right away, not just when you launch. For email integration, our guide to Mailchimp Squarespace integration covers every connection method.

SEO for Your Coming Soon Page

Your coming soon page is the first page Google indexes for your domain. Set a proper SEO title and meta description in the page settings. Include your brand name and primary keyword. Add a social sharing image so the page looks professional when shared on social media.

If you plan to target specific keywords after launch, start building authority now by including relevant terms in your coming soon page's heading and description. For SEO configuration, our Squarespace SEO guide covers metadata and optimization settings.

Coming Soon Page Design Best Practices

Keep it simple. A coming soon page should communicate three things: who you are, what is coming, and how to stay updated. Do not try to fit your entire business pitch on a pre-launch page.

Make the email signup prominent. The signup form should be the primary focus of the page - above the fold, clearly visible, with a compelling reason to subscribe ("Be the first to know" or "Get early access").

Use high-quality visuals. Your coming soon page is the first impression of your brand. Use professional photography or a clean, branded background. Avoid generic stock photos that could belong to any business. For design strategies, our Squarespace design tips guide covers visual branding and first impressions.

Test on mobile. Many visitors will discover your coming soon page on their phones. Ensure the page looks good, the email form works, and the CTA is tappable on mobile screens. For mobile optimization, our guide to Squarespace mobile optimization covers responsive design.

Connect your domain early. Connect your custom domain to the coming soon page as soon as possible. This starts building domain authority with search engines before your full site launches. For domain setup, our guide to customizing your Squarespace website covers domain connection.

Transitioning from Coming Soon to Full Site

When to Launch

Launch your full site when you have at minimum: a homepage, an about page, a services or products page, and a contact page. You do not need every page perfect - launch with your core pages and add more content over time. A live site with four solid pages is better than a coming soon page with the promise of twenty.

How to Transition

If using the built-in coming soon setting, go to Settings > Site Visibility and switch to Public. If using a custom coming soon page, move your completed pages into the main navigation and move the coming soon page to Not Linked (or delete it).

Notify Your Subscribers

Send an email to everyone who signed up through your coming soon page announcing the launch. Include a direct link to your new site and highlight your best content or offerings. This email drives your first wave of traffic and gives you immediate engagement from an audience that already expressed interest.

Launch with an Audience, Not Into Silence

A coming soon page turns the weeks before your launch into an audience-building opportunity. Every email you collect is a guaranteed visitor on launch day. Every social media follow is a future customer who already knows your brand.

Create your coming soon page, connect your domain, add an email signup form, and share the URL. Then build your full site behind the scenes knowing that when you launch, you are not starting from zero.