Squarespace is well-known for being an eCommerce website builder. Yet there are plenty of opportunities for the platform to be used online, especially if you have a limited catalog. 10% of eRetailers use Squarespace for their website. Therefore, we will provide details on what elements to include in your Squarespace Stores to make them a success.
1. Clean Design
The first and most important thing is that your Squarespace is very clean and easy to view the products. There are numerous eCommerce templates for Squarespace on the website that you can use.
Remember that it is vital that you choose the right eCommerce template the first time, as you can’t change a template once you’ve selected it.
For businesses looking to enhance their online presence, exploring Squarespace Templates for Business and Services can provide a wealth of options tailored to various service-oriented sectors. These templates are designed to meet the unique needs of businesses and services, ensuring your Squarespace store not only looks professional but also functions seamlessly for your customers.
2. Mailing List
While you might want to get people to buy when they’re first on your website, this is unlikely. The typical customer requires between five and twelve engagements with a brand to make a purchase. This is a relatively high amount. However, it can be achieved through social media and email marketing.
In addition, email marketing is really important when it comes to sales with $44 earned for every $1 spent. So always ensure there is a mailing subscription form on your website.
3. Easy Navigation
Customers need to be able to go through your store without issue. Therefore, you need to have a menu that makes it easy to find everything that you need. Building good menus can be challenging, but there are always ways that you can add menus to not just the top of the screen, but also in the footer.
4. Clear Images
If there is one thing that will sell a product, it is a picture of the product that is being used. When you are creating product listings, ensure that you’re getting the best quality images for your website.
If you don’t have the best images at the moment, speak to a photographer who can help you with product photos. The more photos that you have, in the light, the better the response will be to images.
5. Sell Benefits, not Features
One of the most important features of your products is not what they can do, but what they can do to help your customers. Some of the most important benefits that customers are looking for include:
- Environmentally friendly (helps them be more eco-friendly)
- Saves them time
- Save them money
- Improves the efficiency of a job
- Personalized experience or product
Selling these benefits can be an excellent way to engage the audience.
Another media option for products is that you can have videos. Videos can improve conversions by 80%. Videos should not be hosted directly on your website, but listed on another platform and then linked to your website.
Several tools can help you get the best videos. And just a short video of 15 to 30 seconds can be enough to help you make sales.
Enhancing Store Performance for Success
Optimizing your Squarespace store for search engines is crucial. Ensure your site has a clean HTML markup and a sitemap.
Organize products into categories and subcategories for better navigation and SEO impact. Use detailed titles, descriptions, and tags for each product to improve search visibility.
Your product display is key. Include high-quality images and videos for each product variant. Show related products to increase engagement and sales likelihood.
Use labels like “Limited Availability” or “Sold Out” to create urgency and manage inventory effectively.
Analytics are vital for understanding customer interactions. Squarespace provides tools to track sales trends and customer pathways.
Use this data to identify best-selling products and improve user experience. Analyze underperforming products and strategize sales or discounts to boost their performance.
Successful Store Optimization Strategies
SEO and Site Copy
Focus on SEO and clear site copy. This enhances your store's visibility and user experience. Regularly update your content to keep it relevant and engaging for your audience.
Promotions and Discounts
Use Squarespace features to offer promotions and discounts. This can help move slower inventory and attract customers. Consider seasonal offers or discounts on less popular items.
Additional Revenue Streams
Explore additional revenue options like digital gift cards. Squarespace allows easy creation and redemption of gift cards, adding a flexible purchasing option for customers. This can also be a great tool for customer retention and attracting new shoppers.
Conclusion: Squarespace Stores: Key Elements to Success
Above are the things that you need to help you make the most of your eCommerce Squarespace stores. Adding these to your store now can help you build a better business and more sales.