Squarespace How to Add a Page

How to Add a Page in Squarespace

Step 1: Open the Pages Panel

Log in to your Squarespace site and click Pages in the left-hand navigation menu. This opens the page manager where all your site's pages are organized into sections. You will see your main navigation pages at the top and a "Not Linked" section below them.

Step 2: Click the Plus Icon to Add a New Page

In the Pages panel, hover over the section where you want the new page to appear - either your main navigation or the Not Linked section. A plus (+) icon will appear. Click it to open the page type selector. Squarespace will show you a list of page types to choose from.

Step 3: Choose a Page Type

Squarespace offers several page types. Blank Page gives you an empty canvas to build from scratch. Page Layouts provide pre-designed templates with placeholder content you can customize. Blog creates a collection page for blog posts. Store adds a commerce page for products. Portfolio creates a gallery-style collection. Events adds an events calendar. Choose the type that matches your content needs.

Step 4: Name Your Page and Start Editing

After selecting a page type, Squarespace creates the page and opens the editor. Give your page a title - this title becomes the page's URL slug and navigation label by default. You can change both later in the page settings. Start adding content blocks - text, images, buttons, forms, videos - by clicking the plus icons within the editor.

Understanding Squarespace Page Sections

Main Navigation Pages

Pages added to the main navigation section appear in your site's primary menu. These are the pages visitors see when they land on your site - Home, About, Services, Contact, Blog, and similar core pages. Keep this section lean. Too many navigation items overwhelm visitors and dilute the impact of each page.

Not Linked Pages

Pages in the Not Linked section exist on your site but do not appear in the navigation menu. They are accessible via direct URL only. Use this section for landing pages, thank-you pages, campaign-specific pages, or any content you want to share via link without cluttering your menu. Not Linked pages are fully functional - they have their own URLs, SEO settings, and can be edited just like navigation pages.

Secondary Navigation and Footer Pages

Some Squarespace templates support secondary navigation sections and footer navigation. These are additional menu areas where you can place pages like Privacy Policy, Terms of Service, or FAQ - pages that should be accessible but do not belong in the primary navigation. Check your template's settings to see if these sections are available.

How to Add Different Types of Pages in Squarespace

Adding a Blog Page

A blog page in Squarespace is a collection - it contains individual blog posts, not a single piece of content. When you add a Blog page, Squarespace creates the collection and you then add posts within it. Each post gets its own URL, featured image, categories, and SEO settings. You can have multiple blog collections on one site if you need separate blogs for different topics.

Adding a Store Page

Store pages require a Business plan or higher, and full e-commerce features require a Commerce plan. When you add a Store page, you can create physical products, digital products, service products, and gift cards. Each product has its own detail page with images, descriptions, pricing, and variants. For design strategies that work well with store pages, our Squarespace design tips guide covers layout and conversion optimization.

Adding a Portfolio Page

Portfolio pages display project-based content in a visual grid or slideshow format. Each portfolio item gets its own detail page with images, descriptions, and links. This page type is ideal for photographers, designers, architects, and other creatives who need to showcase their work.

Adding a Landing Page

Squarespace does not have a dedicated "landing page" type, but you can create one by adding a blank page to the Not Linked section and building it with full-width sections, a focused headline, a single call-to-action, and no distracting navigation. Some users also use Cover Pages (available in certain templates) for minimal, focused landing experiences.

How to Configure Page Settings in Squarespace

Every Squarespace page has a settings panel where you can configure the URL slug, page title, SEO metadata, social sharing image, and page-specific header code injection. To access it, click the gear icon next to the page name in the Pages panel.

URL Slug: This determines the page's web address. Squarespace auto-generates a slug from the page title, but you should customize it to be short, descriptive, and keyword-rich (for example, /services instead of /our-professional-services-and-offerings).

SEO Title and Description: Set a custom SEO title and meta description for each page. These control how the page appears in Google search results. Keep the title under 60 characters and the description under 160 characters. For a complete SEO workflow, our Squarespace SEO guide covers every setting you need to configure.

Navigation Title: You can set a different title for the navigation menu than the page's actual title. This is useful when your page title is long but you want a short label in the menu.

How to Reorder and Organize Pages in Squarespace

To reorder pages in your navigation, click and drag them in the Pages panel. Drag a page above or below other pages to change its position in the menu. To nest a page under another page (creating a dropdown submenu), drag it slightly to the right so it indents beneath the parent page.

To move a page from the main navigation to the Not Linked section (or vice versa), drag it between the two sections. This instantly adds or removes the page from your navigation menu without deleting any content. For broader site organization strategies, our guide to customizing your Squarespace website covers navigation structure and content hierarchy.

Common Mistakes When Adding Pages in Squarespace

Adding too many pages to the main navigation. A navigation menu with more than six or seven items becomes hard to scan. Move secondary pages to the Not Linked section or footer navigation and link to them from within your content instead.

Not setting custom URL slugs. Squarespace auto-generates slugs from page titles, which can be long and awkward. Always customize the slug to something short and descriptive before publishing the page.

Forgetting to configure SEO settings. Every new page should have a custom SEO title and meta description. Squarespace does not auto-generate these optimally - leaving them blank means Google pulls its own snippet, which may not represent your page well.

Creating duplicate pages instead of editing existing ones. If you want to change a page's content, edit the existing page rather than creating a new one. Duplicate pages create conflicting URLs and dilute your SEO authority. If you need help with custom styling on your pages, our guide to adding custom CSS to Squarespace covers page-level styling techniques.

Start Adding Pages to Your Squarespace Site

Adding pages to Squarespace is one of the most basic and most important tasks in building your site. Every page you create is an opportunity to serve visitors, rank in search results, and move your business forward. Whether you need a simple about page or a complex multi-collection site, Squarespace's page system handles it without limitations.

Start with the essential pages - Home, About, Services or Products, and Contact - then add more as your content strategy grows. Keep your navigation focused, configure your SEO settings on every page, and use the Not Linked section for anything that does not belong in the main menu.