How It Works
Every Site Gets Every Template
When you create a new Squarespace site, you choose a template from the full library. Every template is available to every user. If you create five sites, all five can use the same template - or five different templates. The choice is yours with no restrictions or additional costs.
Each Site Is Independent
Even when multiple sites use the same template, each site is completely independent. Changes to one site do not affect another. Each site has its own: content, Site Styles configuration, Custom CSS, Code Injection, domain, plan, billing, and design customizations. Two sites using the same template can look completely different after customization.
No License Restrictions
Squarespace does not use per-template licensing. There is no single-site vs. multi-site license distinction. There is no additional fee for "premium" templates. Every template on the platform is available at no extra cost beyond your plan subscription.
Making the Same Template Look Different on Each Site
Different Color Palettes
The fastest way to differentiate two sites using the same template is different color schemes. Configure unique brand colors in Site Styles for each site. A blue-and-white color scheme feels completely different from a black-and-gold scheme - even on the identical template. For color configuration, our Squarespace design tips guide covers color palette selection and application.
Different Typography
Change the heading and body fonts on each site. Typography has a dramatic impact on perceived design - a serif heading font creates an elegant feel while a geometric sans-serif feels modern and tech-forward. The same layout with different fonts looks like a different design. For font options, our guide to best Squarespace fonts covers pairings for every brand style.
Different Imagery
Photography and visual content are the strongest differentiators. Two sites with the same template and same layout but different photography look completely unique. Invest in original photography or curate stock images specific to each brand.
Custom CSS
Add unique Custom CSS to each site for design details the editor does not control - hover effects, spacing adjustments, hidden elements, and custom animations. CSS transforms the template beyond what Site Styles can achieve. For CSS techniques, our guide to Squarespace custom CSS covers every styling approach.
Different Layouts
Even with the same template, the Fluid Engine (7.1) lets you create completely different page layouts. Different section arrangements, column structures, and content positioning make each site structurally unique. For layout techniques, our guide to Squarespace custom layouts covers the Fluid Engine and CSS Grid.
Use Cases for the Same Template on Multiple Sites
Multiple Businesses Under One Owner
If you own multiple businesses, using the same template creates consistency in your management workflow - you already know the template's settings, capabilities, and quirks. Customize the visual design for each brand independently. For managing multiple sites, our guide to multiple sites on Squarespace covers account and billing management.
Web Design Agency Building Client Sites
Agencies often standardize on one or two templates they know well and customize them for each client. This speeds up development because the team is already familiar with the template's structure. Client sites look unique because of different branding, content, and CSS - visitors never know they share the same underlying template.
Franchise or Multi-Location Businesses
Franchises with multiple locations can use the same template for brand consistency across all location sites. Each location's site shares the same structure and brand feel but has unique content - address, hours, local photos, and location-specific information.
Personal and Professional Sites
A freelancer might use the same template for their personal portfolio and their business consulting site. Same familiar editing experience, different branding and content.
Squarespace Templates vs. Third-Party Templates
Squarespace Official Templates
All official Squarespace templates are free, unlimited-use, and maintained by Squarespace. They update automatically with platform changes. There is no licensing to manage.
Third-Party "Squarespace Templates"
Some third parties sell "Squarespace templates" - these are typically design guides, CSS customization files, or pre-configured site packages, not actual templates you install through the Squarespace platform. They may have their own licensing restrictions. Read the terms before purchasing. Squarespace's official templates are included with your plan at no extra cost.
Template Considerations for Multiple Sites
Same template, different versions. If one site is on 7.0 and another on 7.1, the "same template" will behave differently because the underlying platform differs. 7.0 named templates have different features than 7.1's unified system.
Maintenance efficiency. Knowing one template well means faster development and troubleshooting across all sites that use it. CSS patterns, section configurations, and settings locations become second nature.
Design differentiation is your responsibility. Two sites using the same template with default settings will look identical. Invest time in unique branding (colors, fonts, imagery, content) for each site so they feel distinct to visitors. For design differentiation, our guide to Squarespace designs covers making templates look unique. For broader customization, our guide to customizing your Squarespace website covers the full design workflow. For template selection, our guide to choosing a Squarespace template covers evaluation criteria.
Frequently Asked Questions
Can I use the same Squarespace template on multiple sites?
Do I have to pay extra to use a Squarespace template on multiple sites?
Will two sites using the same template look the same?
Can I customize the same template differently on each site?
Are Squarespace templates exclusive to one user?
Should agencies use the same template for all client sites?
Are third-party Squarespace templates different from official ones?
Use Any Template on Any Site - No Restrictions
Squarespace templates are free, unlimited, and available on every site you create. Use the same template across ten sites if it works for your needs. The template is the foundation - your branding, content, and customization are what make each site unique.
Standardize on a template you know well for efficiency. Differentiate with colors, fonts, imagery, and CSS for uniqueness. There are no licensing fees, no restrictions, and no limits.
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