Google Analytics is a great free tool that allows you to build an awareness of the traffic that visits your sites. It can tell you all kinds of information such as the source of your visitors, the time on your website, their behaviors and more. However, many people find it tough to know whether Google Analytics will work with their Squarespace website.
Luckily there are ways that you connect your website with Google analytics to get access to all the data that can help you make better design decisions on your website.
Why is Google Analytics Important?
There are many reasons why Google Analytics is important. For one, it can help for your search engine rankings as connecting a website to Google Analytics can help. In addition, Google Analytics can help you build your website so it is going to convert more and perform better online. This is because you can see the behaviors of users on your website and then make changes when a page is not performing as expected.
An example of this is if you notice that a page has a high exit or bounce rate. You know that something on that page is preventing people from sticking on your website. Therefore, you can change the content on the page. This could include removing videos, adding images and other materials that make your website more efficient at converting customers.
This can help you improve revenues on your website.
Another factor is that it can help you determine how much traffic is coming from each traffic source. A traffic source is something like organic search, email, direct link, social media, referral, direct entry, etc.. This can be important because you can tell you where campaigns are really being successful.
A good example of this could be whether 60-80% of your audience are being generated by organic search. This is what the typical value should be. If you’ve got less than this, then you need to look at your SEO work.
And you can also tell where your audience is. If your audience isn’t coming from your ideal locations, then you’re going to need to find a way to change your marketing.
Connecting your Google Analytics Account to Squarespace
To connect your Google Analytics account to Squarespace is really simple. All you need to do is to log into your Squarespace website. You’ll find yourself in the ‘Home Menu’. From there you can click on the ‘Settings’ option and then the ‘Advanced’ option.
Within the ‘Advanced’ settings there will be an option called ‘External API Keys’ which will allow you to see the ‘Google Analytics Account Number’ field. This is where you can enter the tracking ID for the site. Once you’ve entered the number that you can find on your Google Account.
When you’ve completed this, you can click on ‘Save’.
Once this is done, it can take 24 hours for the data to be populated within your Google Analytics account.
Final Word: Does Google Analytics Work With Squarespace?
Google Analytics works with Squarespace very easily. All you need to do is create your Google Analytics account, get the tracking number and attach that to your website.
