How to Add Customer Reviews on Squarespace

Method 1: Using Squarespace's Built-In Product Reviews

Squarespace includes a native product review system available on Commerce Basic and Commerce Advanced plans. This is the simplest way to add customer reviews to your online store because it integrates directly with your product pages - no third-party tools or embed codes required.

How to Enable Product Reviews in Squarespace

Go to your Squarespace dashboard and navigate to Commerce > Product Reviews. Toggle the feature on. Once enabled, a review section automatically appears at the bottom of every product detail page. Customers can submit star ratings and written reviews after purchasing a product.

You can configure several settings: whether reviews require approval before displaying, whether to send automated review request emails after purchase, and whether to show the reviewer's name. The review request email is particularly valuable - it automatically asks customers to leave a review a set number of days after their order ships, which dramatically increases the number of reviews you collect without any manual effort.

Managing and Moderating Reviews

All submitted reviews appear in the Commerce > Product Reviews section of your dashboard. You can approve, reject, or respond to each review. Responding to reviews - especially negative ones - shows potential customers that you care about feedback and are willing to address issues. Always respond professionally and constructively.

Method 2: Adding Reviews with Third-Party Extensions

If you are not on a Commerce plan or want more review functionality than Squarespace's built-in system provides, third-party review tools offer advanced features like photo reviews, video reviews, review widgets with custom styling, and automated review collection from multiple channels.

Judge.me

Judge.me is one of the most popular review tools that integrates with Squarespace through the Extensions marketplace. It collects reviews via email, displays them in customizable widgets, and generates review-related structured data (schema markup) that can improve your visibility in Google search results. The free plan covers basic review collection and display - paid plans add features like photo reviews, Q&A sections, and cross-selling widgets.

Yotpo

Yotpo offers a comprehensive review and user-generated content platform. It collects reviews, photos, and videos from customers and displays them in branded widgets on your product pages. Yotpo also provides analytics on review performance and integrates with email marketing platforms for automated review request campaigns.

How to Install a Review Extension

Go to your Squarespace dashboard, click Extensions, and search for the review tool you want. Click Connect, authorize the extension, and follow the provider's setup wizard to configure review collection and display settings. Most extensions start displaying a review widget on your product pages within minutes of installation. For more on working with Squarespace extensions, our guide to customizing your Squarespace website covers the extensions workflow.

Method 3: Adding Reviews Manually with Testimonial Blocks

If you do not sell products or do not need an automated review collection system, you can add customer reviews manually using Squarespace's built-in content blocks. This method works on any Squarespace plan and is ideal for service businesses, consultants, freelancers, and anyone who collects reviews through email, social media, or other channels.

Using Quote Blocks

Squarespace's Quote Block is designed specifically for displaying testimonials. Add a Quote Block to any page, enter the customer's review text, add their name as the attribution, and optionally include their photo. The Quote Block styles the review as a formatted testimonial that matches your template's design.

Using Text Blocks with Custom Styling

For more control over the review layout, use a Text Block and format the review manually. Add the review text, the customer's name, and any other details you want to include. Use bold, italic, or heading styles to visually distinguish the review from surrounding content. For advanced styling like star ratings or review cards, add custom CSS through Design > Custom CSS. Our guide to adding custom CSS to Squarespace covers exactly how to style custom elements.

Creating a Dedicated Testimonials Page

Many service businesses benefit from a dedicated testimonials or reviews page that collects all customer feedback in one place. Create a new page, add it to your navigation (or link to it from your homepage and service pages), and populate it with Quote Blocks or Text Blocks containing your best reviews. This page becomes a powerful trust signal that you can link to from emails, proposals, and social media.

Method 4: Embedding Google Reviews on Squarespace

If your business has Google reviews, you can embed them on your Squarespace site using a third-party widget tool like Elfsight, EmbedSocial, or Trustmary. These tools pull your Google Business Profile reviews and display them in a customizable widget that you embed via a Squarespace Code Block.

The advantage of embedding Google reviews is that they are verified by Google and carry more credibility than self-published testimonials. The widget updates automatically as new Google reviews come in, so you never need to manually add new reviews to your site.

Best Practices for Customer Reviews on Squarespace

Ask for reviews proactively. Most satisfied customers do not leave reviews unless you ask. Send a follow-up email after purchase or project completion asking for feedback. Make it easy - include a direct link to the review form or page.

Display reviews near your calls to action. Place review widgets or testimonial blocks close to your Buy Now buttons, contact forms, or pricing sections. Reviews that appear at the point of decision have the biggest impact on conversion rates.

Respond to every review. Thank customers for positive reviews and address negative reviews professionally. Your responses are visible to future visitors and demonstrate that you value customer feedback.

Use reviews across your site, not just on one page. Feature your best reviews on your homepage, service pages, and landing pages - not just on a dedicated testimonials page. Spreading social proof across your site reinforces trust at every touchpoint. For more on optimizing your page layouts, our Squarespace design tips guide covers content placement and visual hierarchy.

Keep reviews current. Reviews from three years ago do not carry the same weight as recent ones. Regularly update your testimonial pages and featured reviews with the newest feedback. If you use automated collection tools, this happens naturally. For more on how reviews and content freshness affect search rankings, our Squarespace SEO guide covers structured data and content signals.

Start Collecting Reviews on Your Squarespace Site

Customer reviews are one of the most effective trust signals you can add to your Squarespace site. Whether you use the built-in product review system, a third-party extension, or manually curated testimonials, displaying real customer feedback builds credibility and drives conversions.

Pick the method that fits your plan and business type, set up automated review collection if possible, and place your best reviews where they will have the most impact - near your calls to action and on your highest-traffic pages.