How to Add Google Reviews to Squarespace

Why Add Google Reviews to Your Squarespace Site

Google reviews carry more weight than testimonials you write yourself because they are verified by Google and publicly visible. When visitors see your Google star rating and real customer feedback directly on your website, they do not need to leave your site to research your reputation. This reduces friction in the decision-making process and keeps potential customers on your pages longer.

Displaying Google reviews also sends a signal to search engines that your business has social proof and customer engagement. While embedding reviews does not directly improve your Google ranking, the increased time on page and lower bounce rate that comes from engaged visitors can positively affect your SEO performance over time.

Method 1: Embed Google Reviews Using Elfsight

Elfsight is one of the most popular tools for embedding Google reviews on Squarespace. It offers a visual widget builder where you configure the layout, number of reviews displayed, filtering options, and design to match your site.

Step 1: Create an Elfsight Account and Build Your Widget

Go to elfsight.com and create a free account. Select the Google Reviews widget from their gallery. Enter your Google Business Profile name or Place ID to connect your reviews. Elfsight will pull in your existing Google reviews automatically.

Step 2: Customize the Widget Design

Choose a layout - grid, slider, list, or badge. Adjust the colors, fonts, and spacing to match your Squarespace site's design. You can filter reviews by minimum star rating, choose whether to show the reviewer's photo and name, and set how many reviews display at once. The free plan includes a small Elfsight badge - paid plans remove it.

Step 3: Copy the Embed Code and Add It to Squarespace

Once your widget is configured, Elfsight generates a JavaScript embed code. Copy it. In your Squarespace editor, navigate to the page where you want the reviews to appear, add a Code Block, and paste the embed code. Save the block and preview the page - your Google reviews should appear immediately.

Method 2: Embed Google Reviews Using EmbedSocial

EmbedSocial is another reliable tool for pulling Google reviews into your Squarespace site. It connects directly to your Google Business Profile and generates a responsive widget that updates automatically as new reviews come in.

The setup process is similar to Elfsight: create an account, connect your Google Business Profile, customize the widget appearance, and paste the generated embed code into a Squarespace Code Block. EmbedSocial also supports reviews from Facebook, Yelp, and other platforms, so you can aggregate reviews from multiple sources into a single widget.

Method 3: Embed Google Reviews Using Trustmary

Trustmary specializes in converting reviews into trust signals. It pulls your Google reviews and displays them in widgets designed specifically for conversion - placing reviews near CTAs, pricing sections, or contact forms where social proof has the biggest impact. Trustmary also supports video testimonials and review request automation.

Method 4: Add Google Reviews Manually

If you prefer not to use a third-party widget, you can add Google reviews to your Squarespace site manually. Copy the text of your best Google reviews, add them to your page using Quote Blocks or Text Blocks, and include the reviewer's name and star rating. This method gives you full control over which reviews appear and how they are styled.

The downside is that manual reviews do not update automatically - you need to add new reviews yourself as they come in. This approach works well for service businesses with a small number of high-quality reviews that rarely change. For custom styling of manual review displays, our guide to adding custom CSS to Squarespace covers how to create review card layouts.

Where to Place Google Reviews on Your Squarespace Site

Homepage. A review slider or badge near the top of your homepage gives visitors immediate social proof. Place it below your hero section and above your main content for maximum visibility.

Service or product pages. Reviews displayed next to your offerings reinforce the value proposition at the point of decision. Place them near your pricing or call-to-action buttons.

Dedicated testimonials page. A full-page display of your Google reviews serves as a trust center that you can link to from emails, proposals, and social media. For design strategies for testimonial pages, our Squarespace design tips guide covers layout and visual hierarchy.

Footer. A compact Google review badge in your footer appears on every page of your site. This is a subtle but effective way to maintain social proof across your entire site without taking up content space.

Best Practices for Google Reviews on Squarespace

Keep your Google Business Profile active. The reviews displayed on your Squarespace site come from your Google Business Profile. Respond to every review - positive and negative - to show visitors that you engage with customer feedback. An active review profile with recent responses builds more trust than a stale one.

Filter for quality, not just quantity. Most widget tools let you set a minimum star rating filter. Displaying only four and five-star reviews is standard practice - it highlights your best feedback without misleading visitors, since they can always see the full review set on Google.

Match the widget design to your site. A review widget that clashes with your Squarespace template's fonts, colors, or spacing looks like an afterthought. Take the time to customize the widget's appearance so it feels like a natural part of your page. For broader site customization guidance, our customizing your Squarespace website guide covers visual consistency.

Ask for reviews proactively. The more Google reviews you have, the stronger your embedded display looks. Send a direct link to your Google review page in post-purchase emails, on receipts, and in follow-up communications. Make leaving a review as easy as one click. For more on how reviews support your overall search presence, our Squarespace SEO guide covers structured data and local SEO signals.

Put Your Google Reviews to Work on Your Squarespace Site

Google reviews are one of the most powerful trust signals available to any business. Embedding them on your Squarespace site takes that trust from Google's platform and puts it directly in front of your visitors at the moments that matter most - when they are deciding whether to buy, book, or contact you.

Choose a widget tool, connect your Google Business Profile, customize the display, and place it strategically on your highest-traffic pages. The setup takes less than fifteen minutes and the impact on visitor trust is immediate.