How to Create Reusable Content Blocks in Squarespace and Save Time & Stay Consistent

Making a great layout once is easy. Rebuilding it from scratch five times? That’s a time-sucking nightmare.

If you're running a blog, managing a store, or just trying to stay consistent across your pages, you need reusable content blocks. Whether it’s a CTA, testimonial, form, pricing section, or custom banner you shouldn't have to rebuild the same thing every time.

Now, Squarespace doesn’t have a formal “component” system like some other platforms, but there are smart workarounds. Once you know the tricks, you'll never waste time redoing work again. 

This is the simplest way to reuse content within your site.

Create Reusable Content Blocks in Squarespace

Option 1: Duplicate Existing Sections

How to do it:

1. Go to the page with the section you want to reuse
    
2. Hover over the section and click the duplicate icon
    
3. Copy and paste the section into other pages as needed
    

Best for: layouts, testimonials, banners, about sections
Limitation: Only works within the same site, not across different websites

Option 2: Use Summary Blocks

Summary blocks let you display reusable content by pulling it from blog posts, events, or products.

How to do it:

1. Create your reusable content as a blog post or product
    
2. On another page, insert a summary block
    
3. Filter by category or tag
    
4. Choose the layout and adjust the display
    

Best for: featured blog posts, rotating testimonials, service previews
Limitation: Doesn’t support fully custom layouts

Option 3: Use Code Blocks and Saved Snippets

If you're comfortable with basic HTML/CSS, you can build reusable content manually.

How to do it:

1. Create the block using HTML/CSS
    
2. Save the code in a separate file or notes app
    
3. Paste it into a code block wherever you want to reuse it
    

Best for: styled buttons, banners, badges, email opt-ins
Limitation: Requires manual updates and previewing outside the visual editor

Option 4: Create a Hidden Snippet Library

Make a private page that acts as your reusable section vault.

How to do it:

1. Go to Pages > Not Linked
    
2. Create a new page called “Library” or “Snippets”
    
3. Build all your reusable content here
    
4. When needed, copy the section and paste it into live pages
    

Best for: saving headers, footers, CTAs, or pre-styled layouts
Limitation: You still need to manually copy each time

Option 5: Use Code Injection for Global Content

Need something to appear on every page (like a banner or message)? Add it via code injection.

How to do it:

1. Go to Settings > Advanced > Code Injection
    
2. Paste your HTML in the Header or Footer section
    
3. Add styles in Design > Custom CSS
    

Best for: global notices, cookie banners, persistent CTAs
Limitation: Requires basic code knowledge and doesn’t work in the visual editor

Conclusion: Build a Reusable Content Block Once, Use Everywhere on Your Squarespace Site

Squarespace isn’t known for advanced layout systems-but that doesn’t mean you need to repeat yourself endlessly. Once you set up a few reusable blocks and create a habit of saving your best layouts, you’ll cut your editing time in half.

Start simple: duplicate sections, make a private snippet library, and save your code for later. It’s not just about efficiency-it’s about consistency. The more your site looks unified, the more professional and trustworthy it feels.

So stop rebuilding the wheel. Create smarter, not harder. Reuse everything worth reusing. And finally spend your time on the parts of your site that actually move the needle.