About two-thirds of all your traffic to your website should come from organic search. Organic search is the traffic that comes from Google searches where they haven’t clicked on a paid link. Google has the largest share of the search market, with about 92-95% of all search traffic coming from them. If you don’t have 60-80% of your traffic from search engines, then there is something wrong with your SEO.
In addition, you can have more traffic by improving your search engine ranking. The top search traffic goes to those sites that are ranking in the first three page results in any query. Therefore, you should always be looking to rank within the top three ranks on search engines.
So how can you optimize your website for SEO? Here are some tips.
1. Optimize URLs
The first thing to do is to optimize the URL of your Squarespace website. When you create a new blog or page, ensure that the URL is something relevant to the keywords that you want the page to rank for. Keywords should be long-tailed and be relevant to the page. For instance, if you’re offering wedding photography within a specific location, then you might want to use something like wedding-photography-location.
URLs need to be short. You should never have more than three to five words within an inner page URL.
2. Optimize Page Meta Titles
In addition to the URL, you should optimize the inner pages meta titles and descriptions. Titles need to be approximately 40 characters and should include your page’s keywords. The meta description should be approximately 155 characters and again include the keyword. However, the description needs to be readable by the audience.
The meta description can be one of the main reasons why audiences will click on your search result and not another.
3. Optimize Images
When it comes to your website’s images you need to optimize them for speed. This means using programs like RIOT to reduce the memory usage that they take up. The less space they take up, the faster your website will be. This can lead to higher rankings as well as improvement in conversions. For every second that it takes for your website to load, you will lose 7% of your revenue.
4. Inbound Links
At the same time you will need to build inbound links to your website. There are several ways that you can do this. The first is guest post on other sites. Another is to reach out to other sites and see if they will link to one of your blog articles.
The more inbound links you get the higher you will rank. However, you really want to target websites that have a high domain authority and avoid link farms.
Finally, you want to be blogging lots. Websites that publish more than 15 blog posts per month will rank higher, have more traffic and build more leads. The difference can be almost double than those blogs that blog only once per month. The best results are also achieved when blogs are over 1000 words long.
Final Word: How to Optimize Your Squarespace Site for SEO
If you’re looking for a successful website, you need to optimize your Squarespace site for SEO. Use some of the tips above to rank better on Google and other search engines with ease. It doesn’t take an SEO expert to rank, but it does take time and effort.