How to Use Squarespace AI

How to Access Squarespace AI

Squarespace AI is available inside the text editor on any page, blog post, or product description. Open the editor for any content block that contains text. You will see an AI icon (typically a sparkle or wand icon) in the text toolbar or as a floating option when you click into a text area. Click it to open the AI writing assistant.

The AI feature is also accessible when creating new pages. Squarespace may prompt you with AI-generated layout and content suggestions during the page creation process, especially on newer 7.1 templates. These suggestions include placeholder text and section layouts that you can accept, modify, or dismiss entirely.

What Squarespace AI Can Do

Generate New Text Content

The most common use case is generating text from scratch. Describe what you need - "write a homepage hero section for a yoga studio" or "write a product description for handmade candles" - and Squarespace AI produces a draft. The output is typically two to four paragraphs of polished, professional-sounding copy that you can edit to fit your brand voice.

Rewrite Existing Content

If you have existing text that needs improvement, select it and use the AI rewrite option. Squarespace AI can make your text more concise, more professional, more casual, or more persuasive depending on the tone you select. This is useful for cleaning up rough drafts or refreshing old page copy that feels dated.

Adjust Tone and Style

Squarespace AI offers tone presets - professional, friendly, direct, witty, and others. Select a tone before generating or rewriting and the AI adjusts its language accordingly. A yoga studio's homepage copy sounds different from a law firm's, and the tone selector helps bridge that gap without you needing to rewrite everything manually.

Generate Blog Post Drafts

You can use Squarespace AI to generate blog post outlines and first drafts. Provide a topic and the AI produces a structured post with headings and body paragraphs. The output is generic by default, so you need to add specific details, examples, and your own perspective to make it valuable to readers. For broader content strategies, our Squarespace SEO guide covers how to plan blog content that ranks.

Write Product Descriptions

For e-commerce sites, Squarespace AI generates product descriptions based on the product name and category. Enter a brief description of the product and the AI expands it into a full-length description with features, benefits, and selling points. This is particularly useful if you have dozens of products that need descriptions and do not have time to write each one from scratch.

How to Get Better Results from Squarespace AI

Be Specific with Your Prompts

Vague prompts produce generic output. Instead of "write about my business," try "write a 3-sentence homepage hero for a Brooklyn-based wedding photographer who specializes in candid outdoor ceremonies." The more context you provide, the more relevant the output. Include your target audience, your unique selling point, and the specific page section the text will appear on.

Edit Every AI Output

Never publish AI-generated text without editing it. Squarespace AI produces clean, grammatically correct content, but it lacks your brand voice, specific details about your business, and the nuances that make your site feel authentic. Use the AI output as a starting framework, then rewrite the parts that sound generic or inaccurate.

Use AI for Structure, Not Just Words

One of the best uses of Squarespace AI is generating content structure - headings, section outlines, and paragraph frameworks - rather than finished copy. Ask it to outline a page structure for your services page, then fill in each section with your own content. This approach saves time on planning while keeping your voice in the final product.

Combine AI with Your Brand Guidelines

If you have established brand language - specific phrases, a particular tone, or terminology you always use - keep those nearby when editing AI output. Replace generic terms with your branded language. Swap AI-generated headlines with ones that use your voice. The AI gives you speed; your brand guidelines give you authenticity. For design consistency alongside your content, our Squarespace design tips guide covers visual branding strategies.

Where Squarespace AI Falls Short

Generic output without specific input. If you give the AI a vague prompt, the output reads like it could belong to any business. You need to invest effort in your prompts to get output worth editing.

No brand memory. Squarespace AI does not learn your brand voice over time. Every prompt starts fresh. You cannot train it on your existing content or set up persistent brand guidelines within the tool.

Limited to text. Squarespace AI generates text only - it does not create images, suggest design layouts based on your content, or optimize your page structure for SEO. For design assistance, you still need to use the Squarespace editor's built-in layout tools manually.

Not a substitute for expertise. AI-generated content about specialized topics (legal advice, medical information, financial guidance) should always be reviewed by a subject matter expert. The AI can produce plausible-sounding text that is factually incorrect or oversimplified. For technical topics on your Squarespace site, our guide to customizing your Squarespace website covers areas where accurate information matters.

Best Use Cases for Squarespace AI

First drafts of any page. Use AI to generate a starting point, then edit heavily. This is faster than staring at a blank page.

Product descriptions at scale. If you have many products that need descriptions, AI generates passable drafts that you can refine in batches.

Social media and marketing copy. Quick, punchy text for promotional pop-ups, email subject lines, or social post captions.

Overcoming writer's block. When you know what you want to say but cannot find the words, AI output often triggers your own ideas by giving you something to react to.

Rewriting for tone. Converting formal copy to casual (or vice versa) without starting from scratch. For CSS-level customizations that complement your AI-generated content, our guide to adding custom CSS to Squarespace covers styling techniques.

Use Squarespace AI as a Starting Point, Not the Finish Line

Squarespace AI is a useful tool for generating first drafts, overcoming writer's block, and producing content structure quickly. It is not a replacement for your own voice, expertise, or editorial judgment. The best results come from treating the AI output as raw material that you shape into something authentic.

Use it for speed. Edit for quality. Publish content that sounds like you - not like a machine. That is the formula that works.