Multiple Sites on Squarespace

How to Create Multiple Sites on Squarespace

Creating a New Site

Log in to your Squarespace account. From the account dashboard (not the site editor), click "Create a New Site" or the plus icon. Choose a template, name your site, and start building. The new site is completely independent from your existing sites - different template, different content, different domain, different plan.

Switching Between Sites

From any site's editor, click the Squarespace logo in the top-left corner to return to the account dashboard. All your sites are listed there. Click on any site to open its editor. You can also access the account dashboard directly at account.squarespace.com.

Site-Specific Settings

Each site has its own independent settings: domain, plan, billing, design, content, SEO settings, analytics, connected accounts, and extensions. Changes to one site do not affect any other site on your account. This independence is a feature - it prevents accidental cross-site changes.

How Billing Works for Multiple Squarespace Sites

Separate Plans and Billing

Each Squarespace site requires its own plan subscription. If you have three sites, you pay for three separate plans - there is no multi-site bundle or volume discount. Each plan bills independently and can be on a different tier (Personal, Business, Commerce Basic, Commerce Advanced).

Annual vs. Monthly Billing

Each site can be on annual or monthly billing independently. Annual billing saves approximately 25 to 30 percent compared to monthly. If you are running multiple sites long-term, switching all to annual billing produces significant savings.

Free Trials

You can create multiple sites on free trials simultaneously. This is useful for testing different templates or approaches before committing to a paid plan. Each trial runs independently with its own 14-day window.

Use Cases for Multiple Squarespace Sites

Separate Brands or Business Lines

If you operate multiple brands - a restaurant and a catering company, a personal brand and a product company, or different service lines targeting different audiences - separate Squarespace sites keep each brand's identity distinct. Mixing brands on one site dilutes both.

Agency Client Management

Web design agencies often build client sites under their own Squarespace account during development, then transfer ownership to the client after launch. During development, the agency manages all client sites from one dashboard. After launch, the site can be transferred to the client's own Squarespace account.

Portfolio and Business Sites

Freelancers and creatives often maintain a personal portfolio site alongside a business or service site. The portfolio showcases work. The business site sells services. Different audiences, different purposes, different designs - but one account login.

Regional or Language-Specific Sites

Businesses that serve different regions or languages may create separate Squarespace sites for each market - yourbrand.com for English, yourbrand.fr for French. Each site is tailored to its audience with localized content, currency, and design choices.

Managing Multiple Squarespace Sites Efficiently

Consistent Branding Across Sites

If your multiple sites share a brand identity, document your brand guidelines (colors, fonts, imagery style, voice) and apply them consistently across all sites. Use the same hex color codes, the same font families, and the same photography style. For branding strategies, our Squarespace design tips guide covers visual consistency and brand identity.

Content Maintenance Schedule

Multiple sites multiply your maintenance workload. Set a schedule for updating content, checking forms, testing checkout (for commerce sites), and reviewing analytics on each site. A monthly review of all sites prevents any single site from becoming neglected.

Custom CSS and Code Management

If you use similar customizations across multiple sites, maintain a master CSS file that you copy and adapt for each site. Document your Custom CSS with comments so you can update efficiently across sites. For CSS management, our guide to Squarespace custom CSS covers organization and documentation practices.

Domain Management

Each site needs its own domain. Register domains through Squarespace or connect domains from external registrars. Keep all domain renewals on the same schedule to prevent accidental expirations. Track domain expiration dates in a spreadsheet or calendar.

Transferring Sites Between Squarespace Accounts

If you need to move a site from your account to someone else's (common for agencies handing off to clients), Squarespace supports site transfer. Go to Settings > Permissions in the site editor, add the new owner as a Site Owner, and then remove yourself from the site. The site moves to the new owner's Squarespace account with all content, design, and settings intact.

Important: the new owner must have their own Squarespace account before the transfer. The site's billing transfers to the new owner's account - make sure they have a payment method configured. Domain ownership may need separate transfer if the domain is registered through your Squarespace account.

Alternatives to Multiple Squarespace Sites

One Site with Multiple Pages

If your "multiple sites" serve the same brand and audience, consider whether a single site with dedicated sections or subpages would be simpler. A photography business with wedding, portrait, and commercial work does not necessarily need three sites - three portfolio sections on one site may be more effective and easier to maintain. For page organization, our guide to customizing your Squarespace website covers navigation structure and content hierarchy.

Member Areas for Gated Content

If you need separate areas for different audience segments, Squarespace Member Areas can create gated sections on a single site. This is simpler and cheaper than running multiple sites for audience segmentation.

Subdomains for Different Sections

If you need distinct URLs but want shared branding, use subdomains (blog.yourbrand.com, shop.yourbrand.com) pointing to different Squarespace sites. This gives each section its own site while maintaining URL consistency under one domain. For SEO implications of site structure, our Squarespace SEO guide covers domain strategy and internal linking.

Manage Multiple Sites Without the Chaos

Running multiple Squarespace sites is straightforward - the platform handles multi-site accounts natively with one login and a clean dashboard. The challenge is not technical - it is organizational. Maintain consistent branding, schedule regular maintenance, keep your domains renewed, and document your customizations so every site stays professional and current.

Before creating a new site, ask whether a section on your existing site would serve the same purpose. One well-maintained site is always better than multiple neglected ones. But when separate sites genuinely serve different brands, audiences, or purposes, Squarespace makes managing them as simple as the platform allows.