If you're a business owner, you already know—your online presence is your business. In today's world, the difference between thriving and fading into obscurity is a website that works for you 24/7. And when it comes to all-in-one website builders, Squarespace is making serious waves.
But is it the right platform for you?
These Squarespace statistics don’t just highlight numbers—they reveal trends that could impact your bottom line. From its $1 billion revenue milestone to its 5.2 million+ subscribers, this platform is shaping how businesses sell, scale, and succeed.
Let’s break down 25 powerful Squarespace statistics that will help you decide if this platform is your next big move.
Squarespace Financial & Growth Statistics
1. Revenue Keeps Climbing
Squarespace’s annual revenue hit $1.01 billion in 2023, marking a 16.77% year-over-year increase.
2. Subscription Growth
The platform now boasts 5.2 million unique subscribers, up 21% from last year.
3. E-Commerce Powerhouse
Squarespace stores processed $6.2 billion in Gross Merchandise Value (GMV) in 2023, proving its strength in online sales.
4. Market Share in Website Builders
Holding an 8.5% market share, Squarespace is the third-largest hosted website platform after Wix and Shopify.
5. Market Share in E-Commerce
Squarespace owns a 14.75% market share in e-commerce solutions, making it a top competitor.
6. Commerce Revenue is Growing
E-commerce sales now make up 28.55% of Squarespace’s revenue, generating $80.26 million in Q1 2024.
7. Bookings Are Up
In Q2 2024, Squarespace’s total bookings jumped 25% year-over-year, reaching $319.8 million.
8. Operating Cash Flow
The company reported $60.6 million in operating cash flow in Q2 2024, a 15% year-over-year increase.
9. Squarespace’s ARRR is Climbing
The platform’s Annual Revenue Run Rate (ARRR) hit $1.12 billion in March 2024, up from $941.86 million in 2023.
10. Net Income Growth
In Q2 2024, Squarespace’s net income grew to $6.1 million, up from $3.7 million in Q2 2023.
Squarespace Usage & Performance Statistics
11. Number of Live Websites
There are currently 3 million active Squarespace websites, proving its widespread adoption.
12. Global Reach
The platform is used in over 200 countries, making it a global digital leader.
13. Template Options
Squarespace offers 185+ professionally designed templates, tailored for businesses, creatives, and e-commerce stores.
14. Average Revenue Per Subscription (ARPUS)
Squarespace subscribers spend an average of $225.45 per year, a 3% increase from last year.
15. Employee Growth
The company now has 1,800+ employees, supporting its continued expansion.
16. Third-Party Integrations
Squarespace supports 31+ extensions, allowing businesses to enhance functionality with marketing, e-commerce, and analytics tools.
17. Cash Reserves
As of June 2024, Squarespace holds $270.4 million in cash and cash equivalents, ensuring financial stability.
18. Debt & Investments
The company has $545 million in total debt but $52 million invested in marketable securities.
19. Adjusted EBITDA Shows Stability
Squarespace’s Adjusted EBITDA for Q2 2024 was $72.1 million, maintaining solid profitability.
20. Social Media Integration is Key
A massive 70.4% of Squarespace e-commerce sites integrate with Instagram, while 38% connect with Facebook for marketing.
Future of Squarespace & Business Growth Potential
21. Acquisition by Permira
In May 2024, private-equity firm Permira moved to acquire Squarespace, signaling high investor confidence in its future.
22. Growth in Business Users
41% of new Squarespace users are small business owners looking to scale online sales.
23. Mobile-First Growth
Over 72% of Squarespace traffic now comes from mobile devices, emphasizing the need for responsive design.
24. Search Engine Visibility is Strong
Squarespace-powered websites see an 18% higher ranking in Google search compared to competitors using older platforms.
25. Businesses Are Sticking Around
89% of businesses using Squarespace report being satisfied or highly satisfied with the platform.
Final Thoughts: Is Squarespace Right for Your Business?
Here’s the truth: Your business doesn’t just need a website—it needs an engine for growth.
Squarespace isn’t just another website builder. It’s a platform built for entrepreneurs who are serious about winning online. With strong financial growth, increasing market share, and millions of active businesses, Squarespace has positioned itself as a top-tier choice for brands that refuse to stay small.
You’ve seen the numbers. Now, the question is—will you be one of them?
Sources
- Statista – Squarespace Revenue Growth
- PRNewswire – Q1 & Q2 2024 Financial Results
- Statista – Website Builders Market Share
- Statista – E-Commerce Platform Market Share
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