Squarespace vs Wix 2025

Imagine this: You've got a vision. A brand. A story you’re dying to share with the world. But when it comes to actually building your website, you’re stuck. 

Squarespace or Wix? 

Everyone has an opinion, but which one is right for you? 

You don’t just need a website—you need a home for your business, a place where customers land and instantly get what you're about. 

This isn’t just about templates and pricing. It’s about building your dream online—without second-guessing every choice. 

Let’s make it simple. Here’s everything you need to know to finally decide.

Squarespace's Most Popular Templates

Wix Recommended Templates

Visual Overview: How They Present Their Plans

Wix's Approach: Lots of Choices, Slightly Overwhelming

• Four pricing tiers, plus a separate one for enterprise users.
• A LOT of details—great for transparency, but it can feel a bit cluttered.
• Focuses on flexibility and scalability.
• Includes a free plan (big win for beginners).

Squarespac's Approach: Simple, Elegant, Straight to the Point

• Four pricing tiers, but presented in a cleaner, more digestible way.
• Clearly highlights savings for annual plans.
• More focus on branding and aesthetics—feels premium.
• No free plan, but a 14-day free trial.

Vibe check: If you like options and flexibility, Wix wins. If you prefer a clean, premium presentation, Squarespace feels more refined.

Pricing Breakdown: Who Gives You More Bang for Your Buck?

Plan	Wix (Annual)	Squarespace (Annual)	What You Get
Starter	$17/mo	$16/mo	Basic website with a custom domain
Business	$36/mo	$23/mo	Online payments + business tools
E-commerce	$39/mo	$28/mo	Full online store features
Advanced	$149/mo (Enterprise)	$52/mo	Advanced commerce features

Takeaway: Wix has a free plan (but with ads). Squarespace is slightly cheaper for business sites but lacks a free version.

Customization & Design: Who Gives You More Control?

Wix: Maximum Flexibility

• Drag-and-drop freedom—move anything, anywhere.
• 800+ templates for every industry.
• Wix ADI (AI Designer) builds your site for you.
• App Market lets you add extra features easily.

Squarespace: Sleek & Structured

• Award-winning templates—minimal, clean, professional.
• Best for photographers, designers, and portfolios.
• Custom CSS & fonts for fine-tuned styling.
• Built-in tools (no app store needed).

Verdict: Wix is better if you want total creative freedom. Squarespace is best if you love stunning pre-made templates and don’t want to overthink design.

E-Commerce: Who’s Better for Selling Online?

Feature	Wix	Squarespace
Sell Products & Services	✅	✅
No Transaction Fees	❌ (On some plans)	✅
Advanced Merchandising	❌	✅
Subscription Sales	✅	✅
Digital Products	✅	✅
POS Integration	✅	✅

Verdict: If you want advanced e-commerce tools (like subscriptions & memberships), Squarespace has better built-in options. If you need apps & more flexibility, Wix is stronger.

SEO & Marketing: Who Helps You Get Found Online?

Wix: Built for Beginners

• SEO Wiz—step-by-step optimization guide.
• App Market—tons of marketing add-ons.
• Basic blogging tools—but not as refined.

Squarespace: More Polished

• Stronger blogging tools—great for content marketing.
• More structured SEO settings (better for long-term ranking).
• Built-in analytics for deep insights.

Verdict: If SEO is a priority, Squarespace has a more structured approach. If you just need basic SEO help, Wix’s SEO Wiz is great for beginners.

Support & Customer Service

Feature	Wix	Squarespace
24/7 Support	✅	✅
Live Chat	✅	✅
Phone Support	❌	❌
Community Forums	✅	✅

Verdict: Both platforms offer solid support but no phone support. Squarespace’s live chat is faster, while Wix has more how-to guides.

Final Cheat Sheet: Which One is Better? Wix or Squarespace?

Pick Squarespace if you like:

• Apple’s aesthetic (minimal, sleek, structured).
• Built-in tools that just work—without needing extra apps.
• A portfolio, photography, or design-focused site.
• A more structured, professional blogging experience.

Pick Wix if you like:

• Android-level customization (total freedom, do whatever you want).
• More flexibility in design, apps, and pricing.
• A free plan to test things out before committing.
• AI-powered website building for a quick launch.

Here’s the thing—your website isn’t just a digital business card. It’s your storefront, your brand, your voice. Whether you go with Squarespace’s sleek simplicity or Wix’s endless customization, what matters most is getting started.

Perfection can wait. Your dreams? They can't.

So take that first step. Build something today. Your future customers are already looking for you.