What is Squarespace?

What is Squarespace?

Squarespace is one of the big website building options that allows you to design, publish and maintain a website online. The platform is a great option for those who have no technical ability whatsoever but need a web presence in order to grow their business and sell their work.

Squarespace, unlike other options, is also hosted on the cloud servers of Squarespace. Therefore the stress of hosting is taken away and you can enjoy owning and maintaining your website.

Squarespace is often considered the best option for those who are within the creative industries like photographers, artists or someone else who has offline work and wants it to look amazing online, just like offline.

​Visual Focus

The key to success for Squarespace websites is the visual component of the website building features. Those that don’t have high-quality images or have websites that are very text-heavy, may struggle to make the most of the visual designs that are common on the website building tool. However, there are some template designs that can accommodate almost any website design.

The best part of Squarespace is the way that it allows you to build an aesthetically pleasing website without the need to have any technical knowledge or skill.

​How Popular is Squarespace?

Squarespace is very popular online. There are more than two million people who pay to keep using Squarespace after the free 14-day trial. This is a lot of usage for Squarespace and it shows how good the platform is.

Part of the reason for the popularity is certainly the ease of use, but there are numerous other features that make it a good website building platform for many. For instance, there are tools to help you improve your site’s SEO and reach your audience through excellent marketing efforts.

Recently, Squarespace has upgraded to version 7.1. This has added a new design panel, which is making it even easier to make changes to your site on a global level. This can include color schemes, fonts and spacing. You can also use pre-built sections to any page on your website to create custom layouts, images and media and build websites that fit perfectly into your branding.

These changes didn’t impact many of the features that were included within the 7.0 release.

​Excellent Features

As mentioned there are so many features within Squarespace that make it a perfect option for your brand. For instance, you can share your website on more than 20 social media platforms including all the big networks like Facebook, Twitter, Instagram and YouTube.

You can also synchronize your website’s media documents with Dropbox, making it easier to import your photos into your website. You can also import images from social networks into your website with ease.

Those that podcast can also use Squarespace with easy-to-use audio sharing tools including integration with Spotify and Apple Podcasts.

There are also excellent SEO tools for your website. Allowing your Squarespace website to rank at the top of specific search criteria that you can optimize your site for you.

​Final Word: What is Squarespace?

Squarespace is an all-in-one solution for those that want to build, maintain and promote a web presence online. It is easy to use and can be very cost-effective. Find out more now.