Google Analytics is a great tool for you to make improvements to your Squarespace website. It can showcase lots of different pieces of data that can be collected to make business decisions about the design and marketing of your website. Therefore, it's essential for you to add the Google tracking code to your Squarespace website.
What is the Google Analytics Tracking Code?
The Google Analytics tracking code is a small sequence of numbers and letters that is unique to your website and account on Google Analytics. It allows Google to collect and display data from your website on the dashboard. Without the code, no information can be displayed.
Each code is unique to your website and you can only have one installed on your website. It does need to be installed correctly on the website for it to work properly. However, Squarespace is really good in that it has the technology and HTML already installed within the templates and core programming of the platform to ensure that the code can be inserted to your website easily for better performance.
How Long Does it Take for the Google Analytics Code to Work?
As soon as you’ve completed the process to add the Google Analytics code to your Squarespace website, you can expect your website’s data to display in the analytics dashboard within 24 hours. The platform will not be able to populate information from historic visitors, but it can display live actions on your website.
You should also note that it will pick up your behaviors on the website. Therefore, you might want to remove your IP address from the Google Analytics dashboard, so Google doesn’t use your behavior within data that can mean you have misleading data.
How to Add the Google Analytics Tracking Code to your Squarespace Website
If you’re looking to connect your Google analytics account to Squarespace, you need to log into your Squarespace website. From the ‘Home Menu’, you can then click on the option that reads ‘Settings’. In there you need to locate and click on the ‘Advanced’ option.
Within the next section, there is going to be an option that reads as ‘External API Keys’. You need to click on this and find the option that reads ‘Google Analytics Account Number’. Within this data capture box you can enter the tracking ID that can be found on your Google account.
After you’ve done this, click on the ‘Save’ option. Then wait 24 hours for the data to populate your website.
Final Word: Where Do I Put Google Analytics Code in Squarespace?
Google Analytics is a very important tool for managing your website. It can tell you when customers aren’t engaging with a page and it can also help you make design decisions on your website. Above are the quick instructions on how you can add the Google Analytics code to your Squarespace website.