Etsy is great—until it isn’t.
Sure, it’s a massive marketplace with built-in traffic, but let’s be real: between rising fees, algorithm shifts, and the constant battle to stand out, relying only on Etsy feels risky. Sellers are waking up to a hard truth: you don’t own your Etsy shop—Etsy does. And with 9 million active sellers, the competition is fierce.
That’s why in 2025, smart Etsy sellers are doing something game-changing: building their own Squarespace websites. It’s not about leaving Etsy—it’s about taking control, building a brand, and making sure your business isn’t at the mercy of someone else’s platform.
1. Escape the Etsy Fee Trap
Etsy’s fees have been creeping higher every year—transaction fees, listing fees, payment processing fees, ad fees… it adds up fast. With Squarespace, you pay one flat fee per month, and that’s it. No surprise deductions from your sales.
More profit in your pocket.
2. Own Your Brand, Not Just a Shop
On Etsy, customers remember Etsy, not your brand. Your shop looks like every other shop. With Squarespace, you can create a custom website that reflects your unique aesthetic—from your homepage to your product pages. It’s your world, not just a listing.
Brand recognition = more loyal customers.
3. Full Control Over Your Business
Etsy has the power to suspend shops, change algorithms, and even prioritize mass-produced goods (hello, 2025 drama). When you have your own website, no one can shut you down.
You make the rules.
4. Sell Everywhere—Not Just Etsy
With a Squarespace website, you can sell:
- On your site (no competition from similar sellers)
- On Etsy (but drive traffic to your site for bigger sales)
- On Instagram, TikTok, and Pinterest (Squarespace integrates seamlessly)
More sales channels = more revenue streams.
5. Get More Repeat Customers
Etsy doesn’t let you retarget past buyers. But with Squarespace? You can collect emails, send promos, offer loyalty discounts, and actually keep your customers coming back.
Less one-time buyers, more loyal fans.
6. SEO That Works for You
Etsy’s SEO works… for Etsy. Your listings help Etsy rank higher on Google, but your own website helps you rank higher.
More organic traffic straight to your store.
7. Sell More Than Just Products
Want to offer custom commissions, workshops, digital downloads, or a blog? Etsy limits what you can do. Squarespace lets you expand your business beyond physical products.
More income opportunities, fewer platform restrictions.
8. Make More with Acuity Scheduling
For Etsy sellers who also teach, consult, or offer custom work, Squarespace’s Acuity Scheduling integration is a game changer.
- Sell workshops and online classes directly from your site.
- Offer consultations, coaching, or personalized product design with easy scheduling.
- Automate bookings, payments, and reminders—no back-and-forth emails needed.
This turns your website into more than just a shop. It becomes a full-fledged business hub.
Squarespace + Etsy = The Perfect Business Strategy
- Keep Etsy for marketplace traffic.
- Use Squarespace to build your brand and long-term success.
- Use Acuity to turn your expertise into another revenue stream.
In 2025, the smartest Etsy sellers aren’t just shop owners. They’re business owners. And the difference? Owning your own platform.
Your brand deserves its own home
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