To create a general look on your Squarespace website, you’ve got to use one of the numerous templates that are available. There are 110 templates that can be used on your Squarespace website. These range in features and functions making each one unique and great for servicing a different niche and brand. So what are you looking for when it comes to your choice of templates.
So what are some of the tips for choosing a Squarespace template? Here are some of the things to consider.
Your Marketing Style
The first thing that you need to consider is how you’re going to market your brand. If you’re going to be using a lot of photographs of your work and displays, then something that has a strong portfolio presence should be considered. If, however, you’re going to create more of a blog on your website, then you need something that can promote your blog with better visuals on the blog but also a feed.
If you’re going to rely on videos, then you’re probably going to want to have a template that places videos in a high position on the template design. So it is important on the type of content you’re going to have on to what template you’re going to want to utilize.
You should also consider long term leads like email marketing. Some templates have a prominent email subscription form embedded into the home page and other pages throughout their design. If this is important to you, then you should focus on this.
Another important factor that you will want to consider is how you’re going to monetize your website. If you’re going to sell products on your website then you’re going to want to have something that has eCommerce functionalities. Otherwise, you might want something with good images for affiliate marketing.
If you like to take appointments and build a client list, then there are templates that have this option.
Website speed is very important for your business. Speed is linked to conversions and on website ranking on Google. There are lots of ways to measure speed on a website and there are times when speed might need to be compromised for certain features. However, generally speaking, you want a website that can load within one or two seconds.
This one or two seconds means that you’re only going to reduce your conversions down by about 10-14%. When the average website takes between 8 and 11 seconds to load and loses up to 77% of their revenue, you can be sure that a one to two second loading time is going to benefit your business significantly.
Do you Like the Template?
Finally, you have to consider whether or not you like the template that you want to use. Your appreciation of the template is very important because the more you like the basic design of your template, the more time you’re going to spend on the website perfecting its design.
Never choose a template just because it has the features. Always ensure that you’re going to be proud to showcase your template.
Final Word: How Many Themes Does Squarespace Have?
Squarespace has about 110 different templates that can be used on their websites. You can change the basic features of these templates using a drag and drop builder that is included with Squarespace and each template has different features that make them useful for different brands.