Blogging is one of the most important activities that you should be doing on your website. Brands that blog will often find that they rank better on search engines, bring in more traffic and make more sales. However, is Squarespace a great platform for your blog? Here are some of the aspects that you should consider when deciding if Squarespace is the blogging platform for you.
Templates
There are plenty of Squarespace templates that are perfect for blogging. These often have a high-visual aspect that allows you to have lots of blog posts with images that can draw in the audience. This can be important because a lot of blog readers are attracted by the images. If you’re a travel or food blogger there are some great templates that can suit your brand very well.
In addition, the templates make it easy to upload and publish content.
Publishing Scheduling
Squarespace allows you to publish as much content as you like whatever payment scheme you’re on. This can be an advantage over other platforms like Wix. This is important because when it comes to blogging, more is definitely better.
Research has shown that bloggers who publish more than 15 posts per month will get 70% higher revenues. This can be very important. It is also important to decide how you’re going to generate your revenue. If you’re using affiliate programs, then you’re going to have to publish lots of content because you need high levels of content to get the click-throughs and then the conversions.
The same can also be said for sponsorship. The more traffic you have on your website, the more you can charge for blog post sponsorship. Therefore, you should look at generating more than 15 blog posts per month. Some brands can publish more than one post per day and earn a significant level of revenue from that strategy.
SEO
Squarespace is often thought to be poor when it comes to SEO. However, this isn’t the case. The potential for ranking on Squarespace is just as good as it is on other platforms. You just to need to dedicate yourself to knowing about how to optimize your website for search engines. This isn’t easy and it takes time, but the same can be said for any platform.
One aspect of website optimization for search engines is the amount you publish, the keywords used in content and the speed of your website. Most of this can be taken care of easily. Then you need to learn how to use meta titles and descriptions in your pages to rank highly on your blog.
You should also look at how you can build inbound links to your website. This can help you rank higher very quickly.
Final Word: Is Squarespace Good for Blogging?
Squarespace is a great platform for blogging. But you will need to have the technical aspects for your website to be able to publish a high level of posts and to optimize your content for search engines in order to have the best success on your website.
