When it comes to building a website on Squarespace it sounds really easy. But there are challenges. Not only do you have to make the website look good, but you’ve also got to make sure that you have a website that will attract traffic, convert, and even impress investors/suppliers.
Therefore, it is important to think about Squarespace design and how you can build a better website to improve performance. In this article, we will look at some of the aspects that you will need to consider.
Images and videos are an important part of any website. They provide more context and meaning to the text that is included on the website page. Therefore, it is vitally important that any website you build has lots of images and videos added to it.
Videos can also be an important way to convert, with conversions up by 80% when a customer can see a video of the product that is on sale.
Keywords are a vital part of Squarespace designs because this is how your customers are going to find you, with the help of ranking on a search engine. What you need to do is incorporate keywords into your website design.
You start by ensuring that every page has one major keyword and then two to three minor keywords. Each major keyword should be used within the title and two H2 headings. Then you should have the keyword mentioned at least five to six times throughout the piece, as long as the text is more than 1000 words.
Then you want to use the secondary keywords at least twice throughout the piece, including as one of the headings.
3. Above the Fold
All the important information on your website should be included in the area that is known as ‘above the fold’. This is the area that appears on the screen when the website is loaded without the audience having to scroll down.
In this section, you should have a call to action and the important value propositions.
One of the challenges for this is that you have different devices being used. And this can affect where the above-the-fold is on a website. For instance, on a mobile, you have much smaller screens and more has to be at the top. Then you have laptops and desktops that can have different screen resolutions. Therefore, it can be really hard to determine where to place certain elements.
It is vital to ensure that navigation on your website is easy. Navigation can be done via the best menus at the top. Customers should be able to find all the major parts of your website, including your website’s home page, shop page, blog, T&Cs, About us, and more.
Navigation should always be available and with the latest development of mobiles, using a collapse-able menu should be considered the best option.
How to Build a Great Squarespace Website
Choosing the Right Design Aesthetic
Selecting the right design aesthetic is crucial for a Squarespace website. It involves aligning the design with the brand's identity and target audience's preferences. A well-chosen aesthetic enhances user engagement and creates a memorable online presence.
After selecting the right design aesthetic, it's crucial to explore various Squarespace Templates Design and Layouts to ensure your website not only aligns with your brand's identity but also stands out in its visual appeal and functionality. These templates offer a foundation for creating a memorable online presence that resonates with your target audience.
Optimizing for User Experience
Optimizing for user experience is key to a successful Squarespace website. This includes ensuring easy navigation, quick load times, and clear, readable content. A website that offers a seamless and enjoyable user experience is more likely to retain visitors and encourage repeat visits.
Integrating Social Media Effectively
Integrating social media effectively can greatly enhance a Squarespace website's reach and engagement. This involves linking social media profiles and using social sharing features. Effective integration helps in promoting content, increasing traffic, and building a community around the brand.
Things to Consider When Building a Squarespace Website
Understanding User Intent
Understanding user intent is crucial for a Squarespace website. It involves researching what your audience seeks and tailoring your content and design accordingly. This approach ensures your website meets user needs effectively, enhancing engagement and satisfaction.
SEO Optimization Strategies
SEO optimization is essential for Squarespace websites to increase visibility. This includes using relevant keywords, optimizing meta descriptions, and ensuring fast loading speeds. Leveraging Squarespace's SEO tools can significantly boost your site's search engine performance.
Effective Call-to-Action Placement
Effective call-to-action placement on your Squarespace site is key to driving conversions. CTAs should be clear and compelling, guiding users towards desired actions like purchases or sign-ups. Strategic placement of CTAs can guide user behavior and enhance site effectiveness.
Conclusion: Squarespace Designs: How to Build a Great Website
Squarespace designs come in many forms, but it is important to consider what elements you need on your website to make sure that you have a business website that will convert those who are visiting your website. Above are some of the most important elements to think about.