As a coach, your website is your virtual handshake—it’s where potential clients first connect with your message and get a feel for who you are. It's not just about looking professional; it's about creating a space that inspires trust, showcases your expertise, and makes people want to work with you. Whether you're guiding someone toward personal growth, helping them achieve fitness goals, or mentoring business leaders, having a powerful website is key to expanding your reach. But what does it take to create a coaching website that really stands out? From clear, actionable CTAs to a seamless booking system, we'll explore the five essentials you need to build a Squarespace coaching website that reflects your passion, engages visitors, and drives results. Ready to take your coaching business to the next level? Let’s get started!
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Squarespace Templates for Coaches - Our Top Picks:
Mojave
Mojave Highlights:
- A striking template with a white background.
- Option for a blog that can support your SEO.
- Add videos to increase interest in your website.
- Add a call to action.
With this template, you will have a white background to highlight key images that define your coaching business. A blog is a great idea to help you attract new clients by using the right keywords and blogging strategy, it really can help you improve your SEO (search engine optimization strategy.Videos can be added to increase interest and you can encourage visitors to stay in contact by adding a call to action button to get customers to sign up for your mailing list. You can also monetize your website, perhaps selling a book to support your coaching, merchandise, or items connected to your skills such as yoga mats or sports items.
Ready – Freelancer Squarespace Template
Ready – Freelancer Squarespace Template Highlights:
- A portfolio template.
- Blog with the right SEO strategy.
- A hidden menu on the left-hand side.
- A call to action button will help you collect emails and inquiries.
With this minimalist template, you can have a portfolio-style website to attract customers with a clear white background to highlight your photos. There’s a hidden menu on the left-hand side and you can add a call to action button to direct customers to your mailing list and encourage them to keep in contact with you, and for inquiries. You can also connect to your social media accounts. This template is ideal for booking clients' appointments for your coaches.
Skye – Modern Blog Squarespace Template
Skye – Modern Blog Squarespace Template Highlights:
- Minimalist grid-based template.
- Mobile responsive, so can be viewed on any device.
- A great Squarespace template for blogging.
- Showcase images of your coaching services.
This is a grid-based ideal template for a coach’s website as you can make the most of your blog to attract new customers and demonstrate your expertise in your field. With the right SEO (search engine optimization) strategy you can attract new clients to your coaching business. It is also a fast website that is mobile responsive.
Kent
Kent Highlights:
- Create a blog that you can use to showcase the skills of your coaches.
- Keep clients updated with your news.
- Include eCommerce template options.
- Add videos to help you increase conversions.
This is a really popular template that will certainly let you have a great blog to showcase your coaching skills. Perhaps you run a business coach company and you have coaches that specialize in a variety of different business skills. You can use your blog to showcase ways that your clients can benefit from your coaching expertise. If you use the right keywords and SEO (search engine optimization) strategy you can grow your audience.You can also add eCommerce to your website with this template. Whether it’s affiliate marketing, merchandise, or taking payments for coaching sessions. You can also include videos to increase conversions as videos are very engaging and it is very easy to upload your photos and videos
Suffolk
Suffolk Highlights:
- A call-to-action button on the homepage.
- Clean and minimalist homepage.
- A sticky menu to aid navigation on your site.
- Display a hero image to define your blog.
With this minimalist template, you can put a great call to action button right on the homepage to attract customers to stay in contact by joining your mailing list or following you on social media. There’s a hero image across the homepage to showcase what your coaching services are all about. A stick menu can help you aid navigation on your site. The eCommerce options will help you monetize your website. A sticky menu helps you navigate your site and the website has a fast loading time to help with your SEO (search engine optimization).
Sofia Rey – Freelancer Squarespace Template
Sofia Rey – Freelancer Squarespace Template Highlights:
- Fully customizable template.
- Take payments with this template.
- Easy to edit and customizable.
- Include social media buttons to increase trust with your clients.
With this customizable template, you can take bookings for your coaches from your website and use social media buttons to offer social proof and get your clients interested in following your social media channels. This template is easy to use and edit, you don’t need coding knowledge to use this template. It is also fully customizable. You can use the simple menu to help people navigate your website. You can also include reviews. There’s also a resume section to help you add social proof as well.
Alameda
Alameda Highlights:
- Ideal for a small website.
- Showcase the services you offer.
- Lazy loading of images to support your website speed.
- Can help you increase conversions.
If you have a small coaching business then this template might be good for you. You can highlight your most popular services and add photos. These photos can load with lazy loading which can help keep your website fast at loading which will help with your ranking on Google and other search engines. You can increase conversions with this template. You can use a quick view option for your services.
Carson
Carson Highlights:
- A unique design for your website.
- Static homepage with an image that changes with cursor movement.
- A hidden menu to aid navigation on your website.
- Will suit many different niches.
This unique template design has a static homepage to highlight your coaches and the courses that you offer. The background image can change as the visitor's cursor moves across the image. This can increase engagement. The hidden menu will aid navigation on your coaching website. This is an easy website to build.
Bedford
Bedford Highlights:
- Lots of features to use.
- Take payments on Squarespace and get revenue from your website.
- Sidebar navigation and a scrolling index page.
- Call-to-action buttons encourage mailing list sign-up.
This template has lots of great features and can include eCommerce so you can take payments for your coaching service and visitors to your website can book appointments directly on your website. You can also increase your revenue by selling products on your website as well. There is excellent navigation with the scrolling index page. The call-to-action button can encourage website visitors to sign up for your mailing list and get in contact with you. It is easy to add a range of engaging media to your website.
Bailard
Bailard Highlights:
- Popular and minimalist design.
- Two call-to-action on the homepage.
- Have a hero image on the homepage.
- Lazy loading for a fast website.
A minimalist template with a bold design and a hero image on the center of the homepage. You can use the two call-to-action buttons to encourage visitors to your website to join your mailing list or contact you. There’s also lazy loading so you can have a fast website that supports your SEO (search engine optimization). This is a very popular template that is top-performing.
5 Must-Haves for a Coach’s Website
As a coach, your website is more than just a digital storefront—it’s a place where potential clients can connect with your message, see your expertise, and feel inspired to take action. But before you dive into building your site, let’s talk about the essentials. Here are the five must-haves for an effective Squarespace coaching website:
- Clear Call-to-Action (CTA): Whether it's booking a consultation, signing up for a newsletter, or enrolling in a coaching program, your CTA should be clear and compelling. Make it easy for visitors to take the next step.
- Client Testimonials and Success Stories: Let your results speak for themselves. Showcasing positive client outcomes and testimonials builds trust and gives potential clients the confidence they need to reach out.
- Service Breakdown: Clearly outline your coaching services, whether it’s one-on-one sessions, group coaching, or online courses. Make sure each option is easy to understand and includes pricing or booking info.
- About Me Section: Clients need to know who you are and why they should trust you as their coach. Share your story, your qualifications, and your coaching philosophy in a way that resonates personally with visitors.
- Scheduling Tool Integration: Make it easy for clients to book sessions with a built-in scheduling tool. A seamless booking process is essential for a smooth user experience and helps streamline your operations.
Why Coaches Need a Website
In a world where so much business is done online, having a Squarespace website for coaching is no longer optional—it’s essential. Your website acts as your digital business card, portfolio, and booking system all rolled into one. But it’s more than just a place to list your services.
A well-designed website helps you build credibility, connect with clients, and offer resources like blog posts, videos, or downloadable content. It’s also a great way to showcase your personality and build a deeper connection with your audience. Whether you're a life coach, fitness coach, or business mentor, a professional website allows you to expand your reach and attract the clients who need you most.
What Types of Coaches Are Building Websites?
Coaches from every niche are realizing the power of having a professional online presence. Here are some examples of the types of coaches diving into the digital world and how their coaching focus influences their template choice:
- Life Coaches: Life coaches often need a calm, welcoming design that helps visitors feel comfortable and encouraged to take the next step in their personal development journey. Templates with soft colors and a focus on storytelling are ideal.
- Business Coaches: Business coaches often opt for sleek, professional designs that reflect their expertise and credibility. Their sites may focus on case studies, business success stories, and clear calls to action for booking consultations.
- Fitness Coaches: For fitness coaches, bold and energetic designs with room for videos, testimonials, and workout plans are key. These coaches need templates that showcase their active lifestyle and inspire visitors to join the journey.
- Health and Wellness Coaches: These coaches may look for templates that focus on mindfulness and holistic approaches, with calming imagery, client success stories, and resources like meal plans or meditation guides.
The type of coaching you offer will influence your template choice, but at the core, every coach’s website should reflect their unique style, message, and approach.
Tips & Tricks for Coaches Choosing the Right Template
When picking a Squarespace coaching template, you want something that works with your brand, engages visitors, and makes the experience seamless. Here are a few tips to keep in mind:
- Keep It Simple: Choose a design that’s clean and uncluttered. Don’t overwhelm visitors with too much text or unnecessary elements. The focus should be on your message, services, and the path forward for potential clients.
- Focus on Mobile Optimization: Your clients are busy, often browsing on their phones between work or errands. Make sure your site is mobile-friendly so they can access it easily, no matter the device.
- Highlight Your Expertise: Use your site to show off your experience. Add sections for blog posts, videos, or other content where you can share tips and advice. This helps build trust and shows that you’re an expert in your field.
- Make Booking Easy: The easier it is for clients to book with you, the better. Integrate a scheduling tool directly on your site and make sure the process is intuitive, so potential clients don’t have to jump through hoops to schedule time with you.
- Use Engaging Visuals: Images and videos are powerful. Whether it’s photos of you coaching clients or short videos explaining your services, use visuals that resonate with your audience and reflect your coaching style.
Examples of Famous Coaches Who Got It Right
Some well-known coaches have taken their websites to the next level, creating digital spaces that not only attract clients but showcase their brand and expertise.
- Marie Forleo: As a life and business coach, Marie’s website is bold, inspiring, and packed with high-quality visuals and testimonials. She uses videos, free resources, and an easy-to-navigate layout to keep visitors engaged.
- Tony Robbins: Tony Robbins’ site reflects his massive global brand, with powerful visuals, clear calls to action, and success stories from people who’ve attended his seminars and used his coaching programs. It’s all about results and transformation.
- Jillian Michaels: As a fitness coach, Jillian’s website is full of energy, featuring workout videos, fitness tips, and an easy sign-up for her online coaching programs. The design is sleek, with bold imagery and calls to action.
These coaches have created sites that are engaging, professional, and directly aligned with their personal coaching brand—setting the perfect example for any aspiring coach building their own digital presence.
Conclusion: 10 Best Squarespace Templates for Coaches
Starting a Squarespace website for your coaching business is an exciting step toward expanding your reach and helping more people on their journey to personal or professional growth. Whether you’re offering life coaching, fitness guidance, or business mentorship, your website is the foundation where you connect with clients, build trust, and showcase your expertise.
Your website is where your story meets your audience’s needs, creating a space that invites them to take the next step with you. So, what’s your vision? Whether you’re dreaming of filling your calendar with new clients or creating a hub of resources to inspire others, your coaching website is the gateway to making it happen. Let’s build something that reflects your passion and transforms lives—one click at a time!
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